The screen that converts non-paying users into subscribers — showing plan options, pricing, and a call to action, remotely configurable without an app update.
A paywall is the UI screen presented to users to prompt them to subscribe or purchase. It typically displays subscription plan options (monthly, annual, lifetime), prices, feature lists, and a call-to-action button. Modern paywalls are remotely configured — their layout, copy, pricing, and design live on the server and can be changed without releasing a new app version.
Paywall optimization is one of the highest-ROI activities in subscription apps. Small changes to copy, pricing display, or plan ordering can significantly impact conversion rates. Remote configuration enables A/B testing and rapid iteration without App Store review cycles.
A successful paywall conversion creates an entitlement — the server-side record of access.
Paywalls can be configured with win-back offers to re-convert lapsed subscribers.
Paywall optimization directly impacts ARPU by improving free-to-paid conversion rates.
Free tier — unlimited apps, 1 paywall. No credit card, no revenue share.
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