MTR

Definition

MTR (Monthly Transaction Revenue) is the total dollar amount processed through in-app purchases in a given month, before any deductions. It includes all subscription payments, one-time purchases, and consumable items. It is distinct from MRR, which is only recurring subscription revenue — MTR includes one-time purchases and represents the gross amount, not the net after store commissions.

MTR is important because revenue-share billing services (like RevenueCat and Adapty) typically charge their percentage on MTR or a similar gross-revenue figure. Understanding the difference between MTR and your net revenue helps evaluate the true cost of revenue-share pricing models.

Examples

• An app processes $50,000 in MTR through Google Play in a month. After Google's 15% commission ($7,500), net revenue is $42,500. A 1% revenue-share billing service would charge ~$500/month on that $50,000 MTR.
• Revenue-share competitors charge their fee on the gross MTR, not on net revenue after store commissions. This means you pay store commission AND billing-fee commission on the same revenue.
• Tierux charges a flat fee per active subscriber regardless of MTR — as your revenue grows, your billing infrastructure cost falls as a percentage of MTR.